"The easy solution is to buy with a STRICT Consumer Email List inclusion list , almost like buying media in 1995. Keep in mind that if the publisher was a Consumer Email List cheat, there are many ways you can cheat and get away with it (cover your tracks) », warns Fou. Latin Consumer Email List America and Europe register the highest rates of online advertising fraud .
According to the latest data now provided by the Consumer Email List , in Spain the fraud rate reaches 61% , an alarming percentage taking into account, moreover, that Consumer Email List digital is the medium that takes most of the advertising investment. In 2020 and Consumer Email List despite the fall due to the pandemic, investment in digital reached 2,174.3 million euros (compared to 2,296.2 million in 2019), according to data published by InfoAdex .
If we take into account the figures published by Consumer Email List Fou, a good part of that advertising investment would have landed in fraud. Latin Consumer Email List America leads by region with a 78% fraud rate, closely followed by Europe (76%), APAC (75%) and Consumer Email List North America (73%). In Europe, the rates above 80% in Lithuania (85%), Croatia (84%), Greece (84%), Portugal (80%), Ireland (83%), Malta (85%), Cyprus ( 84%),